199% Surge in Organic Traffic for Education and
Training Industry
The educational and training industry sector is one of the top prominent names. It encountered substantial challenges in aligning its service offerings with the needs of potential customers searching for coaching centers, institutes,
Drawing upon our deep-seated proficiency in Education and.
Training Industry
we initiated an Enterprise SEO initiative for our client. By focusing on relevant keywords and user search intent, we established a direct connection with the target audience, resulting in a notable surge in organic traffic and conversions.
Results
Sep’19-Nov’20 to Dec’22-Fab’24
Organic Traffic – Increased by 199%
We achieved a twofold increase in organic traffic for our clients
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Ranking KWs (Top 5) – Up by 119%
We increased the visibility of the keywords in the Top 10 keywords SERPs
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Share of Voice (SOV) [Top 5] – Grew by 12% Downwards arrow in a positive manner
We increased the SOV for the top 5 positions from 1% to 12%
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Key Strategies Implemented.
Thorough Site Evaluation and Competitor Assessment
Our initiative begins with a comprehensive study of the client’s website and a detailed analysis of its competitors. This process highlights areas where we can improve website content and optimize various elements such as images and overall content presentation.
Identifying Keyword Gap Opportunities
Since we prioritize user intent, we identified keyword gaps as a key area for progress. By carefully researching and reviewing keywords related to user intent in our industry, such as “mbbs abroad consultants” “mbbs in russia,” Mbbs In Russia For India Student,” and “study mbbs abroad,” we have targeted A creative approach to creating compelling, high-quality content.
Crafting and Enhancing Content
We set out to create high-quality, user-relevant content targeted at active searches. This includes a variety of content formats including articles, maintenance guides, how-tos, FAQs, and enticing lead magnets.
In addition, we strategically integrate incentives to entice readers to share their contact information to enhance our lead-generation efforts.
Image Optimization
In particular, we worked on optimizing images across the site, which now appear in Google’s image searches, which drives a lot of traffic to the site.
Bonus: The team that participated in this campaign won the “Most Innovative SEO Campaign Award” at our internal awards ceremony!