Wix Studio Pricing in 2025: Full Breakdown & Expert Guidance.
Choosing the right website builder in 2025 means evaluating features, flexibility, scalability, and pricing. Wix Studio has emerged as a standout platform, especially for freelancers, agencies, and growing businesses. With AI-powered design workflows, team collaboration features, and e‑commerce integration, it delivers a robust and scalable solution.
This comprehensive guide dives into Wix Studio's pricing tiers, core features, who should choose which plan, and what hidden costs to consider. By the end, you'll be equipped to select the ideal plan for your needs.
What Is Wix Studio?
Wix Studio is Wix’s platform tailored for design professionals, agencies, and marketers. It extends beyond classic Wix with:
Advanced visual builder and developer tools
Multi‑cloud hosting, fast deployment, SSL, and API access
CMS with support for thousands of content items
Built-in SEO, analytics, and marketing integrations
Scalable collaboration features for teams
It’s aimed at creative teams building client websites or high-growth digital brands.
Wix Studio Pricing Plans (2025)
Wix Studio offers four premium tiers and a free (subdomain) version. Plans are typically billed annually for discounts ranging 10–15%, though monthly billing is available at a slightly higher rate.
Light (Free trial/subdomain)
Cost: Free
Features: Full access to Wix Studio builder, Wix-branded subdomain, limited site features
Limitations: Wix ads, no custom domain, restricted storage & features
Basic / Light (Entry Premium)
~$19/month (annual billing, region-dependent)
Includes free domain for 1 year, 2 GB–50 GB storage, SSL, remove Wix branding, 2 collaborators, light marketing tools
Great for personal use or freelancers starting out
~$19/month (annual billing, region-dependent)
Includes free domain for 1 year, 2 GB–50 GB storage, SSL, remove Wix branding, 2 collaborators, light marketing tools
Great for personal use or freelancers starting out
Standard / Core
~$27–29/month (annual)
50 GB storage, 5 collaborators, basic e-commerce (accept payments, abandoned cart), marketing apps, analytics tools
Well-suited for freelancers or small teams delivering client projects
~$27–29/month (annual)
50 GB storage, 5 collaborators, basic e-commerce (accept payments, abandoned cart), marketing apps, analytics tools
Well-suited for freelancers or small teams delivering client projects
Plus / Business
~$34–36/month (annual)
100 GB storage, 10 collaborators, standard e-commerce tools (multi-currency, inventory, loyalty), enhanced marketing suite
Ideal for small agencies or scaling businesses
~$34–36/month (annual)
100 GB storage, 10 collaborators, standard e-commerce tools (multi-currency, inventory, loyalty), enhanced marketing suite
Ideal for small agencies or scaling businesses
Elite / Business Elite
~$159/month (annual)
Unlimited storage, up to 100 collaborators, advanced e-commerce features, developer access, custom reports, priority support
Designed for enterprise-level teams and mission-critical client work
~$159/month (annual)
Unlimited storage, up to 100 collaborators, advanced e-commerce features, developer access, custom reports, priority support
Designed for enterprise-level teams and mission-critical client work
Enterprise Custom
Custom pricing, unlimited collaborators, multi-site management, dedicated account manager, tailored features, and support
Custom pricing, unlimited collaborators, multi-site management, dedicated account manager, tailored features, and support
What’s Included in Every Plan
Across premium tiers, Wix Studio offers a core suite of features:
AI-powered designer workflows, drag‑and‑drop canvas, design systems
SSL, global multi-cloud hosting, stable uptime, and performance
SEO & analytics tools built into the platform
CMS support (1,500 items for Standard/Plus; more for Elite)
Marketing integrations (email, forms, loyalty, subscriptions, depending on tier)
Cost-Feature Comparison Table
Who Should Pick Which Plan?
Freelancers & Independent Creators
Basic or Standard plans are cost‑effective and feature‑rich enough to launch professional portfolios, small client sites, or personal projects. The Standard tier supports limited e-commerce and collaboration.
Basic or Standard plans are cost‑effective and feature‑rich enough to launch professional portfolios, small client sites, or personal projects. The Standard tier supports limited e-commerce and collaboration.
Small Agencies & Businesses
Plus/Business is ideal if you manage multiple client sites, need 100 GB storage, or advanced marketing. It provides e‑commerce features suitable for small online stores and team workflows.
Plus/Business is ideal if you manage multiple client sites, need 100 GB storage, or advanced marketing. It provides e‑commerce features suitable for small online stores and team workflows.
Growth-Stage Agencies & Enterprises
Elite or Enterprise plans are built for scale: unlimited storage, team size, marketing automation, custom reporting, and VIP support. Great for managing dozens of client sites or complex digital platforms.
Elite or Enterprise plans are built for scale: unlimited storage, team size, marketing automation, custom reporting, and VIP support. Great for managing dozens of client sites or complex digital platforms.
Budget-Conscious Individuals
The Free plan helps evaluate platform features, but limitations (subdomain, ads, small storage) restrict growth, making it suitable only for testing or hobby use.
The Free plan helps evaluate platform features, but limitations (subdomain, ads, small storage) restrict growth, making it suitable only for testing or hobby use.
Hidden Costs You Should Know
Even though Wix Studio presents transparent pricing, additional expenses may apply:
Domain Renewal Costs
First-year domain is free with annual plans. After that, .com/.net domains renew in the $12–$30/year range, depending on extension and region. Privacy protection is often extra.
First-year domain is free with annual plans. After that, .com/.net domains renew in the $12–$30/year range, depending on extension and region. Privacy protection is often extra.
Third-Party Apps
Some features, like advanced forms, chatbots, booking, or SEO enhancements, require app subscriptions ($5–$50/month). Cumulative costs can become significant.
Some features, like advanced forms, chatbots, booking, or SEO enhancements, require app subscriptions ($5–$50/month). Cumulative costs can become significant.
Gmail/Workspace Email
Custom business email via Google Workspace costs around $6–$18/month per user and is not bundled with Wix Studio plans.
Custom business email via Google Workspace costs around $6–$18/month per user and is not bundled with Wix Studio plans.
Template Customization & Development
While templates are free, heavy customization or freelancer support (e.g., using Velo coding) may cost $200 to $1,000+, depending on complexity.
While templates are free, heavy customization or freelancer support (e.g., using Velo coding) may cost $200 to $1,000+, depending on complexity.
Upgrading Storage or Collaborators
Exceeding limits on mid-tier plans may force you to upgrade—expect to jump to Plus or Elite pricing.
Pros & Cons
Exceeding limits on mid-tier plans may force you to upgrade—expect to jump to Plus or Elite pricing.
Pros & Cons
Pros
Intuitive drag‑and‑drop builder with AI design assistance and powerful animations.
Scalable collaboration tools — ideal for teams or agencies.
All hosting, CMS, SSL, SEO, and marketing tools included.
Priority support in higher tiers to minimize downtime.
Flexible for businesses of any size.
Cons
Intuitive drag‑and‑drop builder with AI design assistance and powerful animations.
Scalable collaboration tools — ideal for teams or agencies.
All hosting, CMS, SSL, SEO, and marketing tools included.
Priority support in higher tiers to minimize downtime.
Flexible for businesses of any size.
More expensive than traditional self-hosted platforms or even classic Wix plans.
Third-party app add-ons can quickly increase monthly costs.
Some users report limited customization access compared to platforms like WordPress or Webflow.
Pricing disparity by region; US rates are sometimes seen as high for hosting value.
More expensive than traditional self-hosted platforms or even classic Wix plans.
Third-party app add-ons can quickly increase monthly costs.
Some users report limited customization access compared to platforms like WordPress or Webflow.
Pricing disparity by region; US rates are sometimes seen as high for hosting value.
How Wix Studio Compares to Alternatives
Wix Studio vs Classic Wix
Wix Studio offers team collaboration, design tool enhancements, and enterprise-level scalability. Classic Wix is more suited for solo websites without a full e‑commerce workflow or CMS scale.
Wix Studio offers team collaboration, design tool enhancements, and enterprise-level scalability. Classic Wix is more suited for solo websites without a full e‑commerce workflow or CMS scale.
Wix Studio vs Self‑Hosted WordPress
WordPress can be cheaper (hosting $3–$15/month + plugins), offers full backend flexibility, but demands ongoing maintenance, plugin management, and security upkeep.
Wix Studio offers centralized maintenance, built-in tools, and reliable infrastructure, but with less backend control.
WordPress can be cheaper (hosting $3–$15/month + plugins), offers full backend flexibility, but demands ongoing maintenance, plugin management, and security upkeep.
Wix Studio offers centralized maintenance, built-in tools, and reliable infrastructure, but with less backend control.
Wix Studio vs Agency-Focused Platforms (Webflow, Squarespace)
Webflow offers deeper design control and white-label hosting but comes at a higher learning curve.
Squarespace emphasizes beautiful templates and simple blogging tools.
Wix Studio wins for SaaS features, team workflows, and scalability with built-in AI and marketing integrations.
Webflow offers deeper design control and white-label hosting but comes at a higher learning curve.
Squarespace emphasizes beautiful templates and simple blogging tools.
Wix Studio wins for SaaS features, team workflows, and scalability with built-in AI and marketing integrations.
Example Scenarios
Scenario 1: Freelancer with a Few Clients
Maria designs websites and needs minimal storage and collaboration. The Standard/Core plan (~$29/month) suits her workflow, offering moderate storage, basic e-commerce, and reporting tools, without overspending.
Maria designs websites and needs minimal storage and collaboration. The Standard/Core plan (~$29/month) suits her workflow, offering moderate storage, basic e-commerce, and reporting tools, without overspending.
Scenario 2: Small Agency Managing Multiple Projects
A growing digital agency manages several local clients. The Plus/Business plan provides 100 GB storage, team collaboration, full e‑commerce, and marketing tools, supporting multiple client launches under one roof at a moderate cost.
A growing digital agency manages several local clients. The Plus/Business plan provides 100 GB storage, team collaboration, full e‑commerce, and marketing tools, supporting multiple client launches under one roof at a moderate cost.
Scenario 3: Large Agency or Enterprise Web Team
Acme Agency operates at scale—100+ collaborators building sites for enterprise clients. The Elite or Enterprise plan (starting at ~$159/month or custom) offers unlimited storage, advanced reporting, custom workflows, site access controls, and priority support.
Acme Agency operates at scale—100+ collaborators building sites for enterprise clients. The Elite or Enterprise plan (starting at ~$159/month or custom) offers unlimited storage, advanced reporting, custom workflows, site access controls, and priority support.
Annual vs Monthly: Cost Savings & Flexibility
Annual billing usually comes with a free domain for 1 year and can save up to 24% compared to monthly billing.
Monthly billing is more flexible for short-term projects or trial periods, but costs more overall. If your site is likely to run longer than 12 months, annual billing is more cost-efficient.
Annual billing usually comes with a free domain for 1 year and can save up to 24% compared to monthly billing.
Monthly billing is more flexible for short-term projects or trial periods, but costs more overall. If your site is likely to run longer than 12 months, annual billing is more cost-efficient.
Final Thoughts
Wix Studio presents a powerful all-in-one solution for agencies, freelancers, and growing businesses. Whether you’re launching a portfolio website, multiple client sites, or scaling an enterprise platform, Wix Studio can support your needs.
Choose Basic or Standard for solo use or light client work
Opt for Plus/Business to handle growth, teams, and e-commerce
Move to Elite/Enterprise for scale, collaboration, and enterprise-grade features
Still unsure which plan fits? We can help you analyze your site needs and recommend suitable messaging, design, and SEO tools.
Need assistance building your Wix Studio website or optimizing it for visibility? Reach out—our digital marketing agency in Delhi specializes in Wix-powered SEO, design, and full lifecycle web development.
Wix Studio presents a powerful all-in-one solution for agencies, freelancers, and growing businesses. Whether you’re launching a portfolio website, multiple client sites, or scaling an enterprise platform, Wix Studio can support your needs.
Choose Basic or Standard for solo use or light client work
Opt for Plus/Business to handle growth, teams, and e-commerce
Move to Elite/Enterprise for scale, collaboration, and enterprise-grade features
Still unsure which plan fits? We can help you analyze your site needs and recommend suitable messaging, design, and SEO tools.
Need assistance building your Wix Studio website or optimizing it for visibility? Reach out—our digital marketing agency in Delhi specializes in Wix-powered SEO, design, and full lifecycle web development.
FAQs: Your Key Questions Answered
Q: Does Wix Studio offer a free trial or free plan?
Yes—there’s a free subdomain plan. However, it includes Wix branding and limited features. No premium plan offers a free trial, but Wix typically offers a 14-day refund.
Q: Can I switch plans later?
Yes. Upgrades or downgrades are possible, though some features (e.g., collaborators or storage limits) may change immediately.
Q: Is it cheaper to pay annually vs monthly?
Annual billing often offers 10–24% savings and includes a free domain for one year. Monthly offers flexibility but at a higher cost per month.
Q: Can I host multiple websites under one plan?
No—each site requires its subscription. However, Enterprise plans support multi-site management under centralized client management.
Q: Does Wix Studio offer a free trial or free plan?
Yes—there’s a free subdomain plan. However, it includes Wix branding and limited features. No premium plan offers a free trial, but Wix typically offers a 14-day refund.
Q: Can I switch plans later?
Yes. Upgrades or downgrades are possible, though some features (e.g., collaborators or storage limits) may change immediately.
Q: Is it cheaper to pay annually vs monthly?
Annual billing often offers 10–24% savings and includes a free domain for one year. Monthly offers flexibility but at a higher cost per month.
Q: Can I host multiple websites under one plan?
No—each site requires its subscription. However, Enterprise plans support multi-site management under centralized client management.
