What is SEO?
SEO stands for Search Engine Optimization. It’s the process of optimizing your website and its content so that search engines like Google, Bing, and Yahoo can understand it better and show it to people when they search for something related.
Simple Definition:
SEO is how you get free, organic traffic from search engines by appearing higher in search results for keywords your customers are typing.
Understanding SEO
SEO is the process of optimizing a website's content and structure to make it more search engine-friendly. By using relevant keywords, creating high-quality content, and improving user experience, websites can improve their visibility on search engines like Google, Bing, and Yahoo.
Why is SEO Important?
In a world where nearly 93% of online experiences start with a search engine, having a strong SEO strategy can make or break a business. By ranking higher on search engine results pages, businesses can attract more visitors, generate leads, and ultimately increase sales. Without SEO, a website may remain buried deep in the search results, making it virtually invisible to potential customers.
How Does SEO Work?
Search engines like Google use complex algorithms to determine the relevance and authority of a website. By optimizing various elements of your website, such as meta tags, headers, and content, you can improve your chances of ranking higher on search engine results pages.
Step-by-Step Breakdown Of How SEO Works:
1. Keyword Research
In the world of digital marketing, keyword research plays a crucial role in determining the success of SEO strategies. It is the process of identifying the most relevant and popular search terms that people enter into search engines when looking for information, products, or services. By understanding the search behavior of your target audience, you can optimize your website content to attract more organic traffic and improve your search engine rankings.
SEO starts with finding the right keywords — the words and phrases people are typing into Google.
Example: If you’re a dentist in Delhi, your potential clients may search for “best dentist in Delhi” or “dental clinic near me.”
Tools: Google Keyword Planner, Ubersuggest, Ahrefs, SEMrush
2. On-Page SEO (Content & Structure)
This step focuses on optimizing your website's content and structure using those keywords.
Add keywords in:
Titles (H1, H2)
Meta description
URLs
Body content
Image ALT tags
Plus: Write helpful, original content that answers user questions.
3. Technical SEO
This part ensures your website runs smoothly and can be easily crawled and indexed by search engines.
Includes:
Fast page loading
Mobile-friendliness
SSL certificate (HTTPS)
Clean site structure & internal links
No broken links or errors
4. Off-Page SEO (Backlinks)
This is about building authority and trust through backlinks — links from other websites to yours.
The more high-quality websites that link to you, the more Google sees you as a trusted source.
Ways to get backlinks:
Guest blogging
Directory listings
Press releases
Influencer outreach
5. Local SEO (For Local Businesses)
If you're a local service provider, Local SEO helps you rank in Google Maps and local search results.
Includes:
Optimizing your Google Business Profile (GMB)
Getting reviews
Adding local keywords
Using local citations (Name, Address, Phone)
6. Continuous Updates & Monitoring
SEO is not one-time work. You must regularly:
Add new content
Update old pages
Monitor rankings and traffic
Fix issues
Keep up with Google algorithm updates
In Simple Words:
SEO tells Google, “Hey, this website has the best answers for users — show it at the top!”
What are the benefits of SEO?
1. Increases Website Traffic
SEO helps your website rank higher on Google and other search engines. Higher rankings mean more visibility — and more people clicking on your site without paying for ads.
Example: If you rank #1 for “best coaching institute in Delhi,” you’ll get more visitors than competitors ranking lower.
2. Builds Trust & Credibility
People trust websites that appear on the first page of Google. If your site ranks well, it gives the impression that your business is established, professional, and reliable.
3. Cost-Effective Marketing
Unlike paid ads, SEO brings organic traffic — you don’t pay for every click. Once your site ranks, it can stay there with consistent optimization, making it one of the most affordable long-term strategies.
4. Better User Experience
SEO also involves improving website speed, mobile responsiveness, and easy navigation — all of which make your site more user-friendly and keep visitors engaged longer.
5. Local Reach for Small Businesses
With Local SEO, you can target nearby customers through Google Maps and local search results (via Google Business Profile). Perfect for service providers like dentists, salons, or coaching centers.
6. Higher Conversion Rates
When users find exactly what they’re looking for on your website — whether a product, service, or information — they are more likely to take action: call, sign up, or purchase.
7. 24/7 Online Presence
Unlike social media posts or ads that disappear, SEO keeps your business visible 24/7. Even when you’re sleeping, your optimized pages are working for you.
8. Outperform Competitors
If your competitors are doing SEO and you’re not, they’re capturing your potential customers. Ranking higher means more clicks to your site — and fewer to theirs.
How Many Types of SEO Are There?
There are 6 major types of SEO, each with a specific role in improving your website’s visibility:
1. On-Page SEO
This is the optimization done on your website pages to make them search engine and user-friendly.
Includes:
Keywords in titles, headings, and content
Optimizing meta tags (title & description)
Internal linking
Image ALT text
Clean URLs
Example:
Best SEO company in Delhi writes a blog titled seo company in India and uses keywords like "seo company," adds attractive images with ALT tags, and links to their product pages.
2. Off-Page SEO
This is all about improving your website’s authority and trust by building quality backlinks from other websites.
Includes:
Link building
Social sharing
Guest blogging
Influencer outreach
Example:
Your website is mentioned in a popular tech blog with a link back to your site — Google sees that as a vote of confidence.
3. Technical SEO
This involves the backend structure and technical aspects of your website, ensuring search engines can crawl and index your site effectively.
Includes:
Fast loading speed
Mobile-friendly design
Secure website (HTTPS)
Clean code and sitemaps
Structured data (schema markup)
Example:
A mobile-friendly website that loads in under 2 seconds is likely to rank better than a slow one.
4. Local SEO
Used by businesses that serve a local audience, Local SEO helps you appear in local search results and Google Maps.
Includes:
Google Business Profile optimization
Local keywords (“near me” searches)
Customer reviews
Local directory listings
Example:
A gym in Jalandhar is optimizing for "Best gym near me" and appearing on Google Maps with good reviews.
Google Business Profile optimization
Local keywords (“near me” searches)
Customer reviews
Local directory listings
A gym in Jalandhar is optimizing for "Best gym near me" and appearing on Google Maps with good reviews.
5. E-commerce SEO
This focuses on optimizing online store websites for product visibility and conversions.
Includes:
Product descriptions with keywords
Optimizing product pages and categories
Schema markup for reviews and price
Image SEO
Filter-friendly URLs
Example:
An online shoe store ranks its product page "Red Running Shoes" with the help of detailed descriptions, reviews, and internal links.
Product descriptions with keywords
Optimizing product pages and categories
Schema markup for reviews and price
Image SEO
Filter-friendly URLs
An online shoe store ranks its product page "Red Running Shoes" with the help of detailed descriptions, reviews, and internal links.
6. Voice Search SEO
With the rise of smart devices, this SEO focuses on optimizing content for voice queries.
Includes:
Using conversational and long-tail keywords
Optimizing for question-based queries
Structuring content in an FAQ format
Example:
Instead of “weather Jalandhar,” people say, “What’s the weather like in Jalandhar today?” Your site answers this in a voice-friendly format.
What’s the Difference Between SEO and Google SEM?
Using conversational and long-tail keywords
Optimizing for question-based queries
Structuring content in an FAQ format
Instead of “weather Jalandhar,” people say, “What’s the weather like in Jalandhar today?” Your site answers this in a voice-friendly format.
SEO and SEM are both strategies to bring traffic from search engines like Google, but they work very differently. Let’s dive in:
SEO (Search Engine Optimization)?
SEO is the process of optimizing your website and content to rank higher on search engines organically (without paying for ads).
Key Components of SEO:
On-Page SEO – Optimizing content, keywords, title tags, meta descriptions, etc.
Technical SEO – Improving website speed, mobile-friendliness, sitemap, and crawlability.
Off-Page SEO – Building backlinks and improving domain authority.
On-Page SEO – Optimizing content, keywords, title tags, meta descriptions, etc.
Technical SEO – Improving website speed, mobile-friendliness, sitemap, and crawlability.
Off-Page SEO – Building backlinks and improving domain authority.
Example:
If someone searches for the best digital marketing agency in Delhi and your blog or homepage shows up without you paying for ads, that’s SEO in action.
Pros of SEO:
Free, long-term traffic
Builds trust and authority
Higher click-through rate (CTR)
Great ROI over time
Free, long-term traffic
Builds trust and authority
Higher click-through rate (CTR)
Great ROI over time
Cons of SEO:
Takes time (weeks to months)
Requires consistent effort and updates
Takes time (weeks to months)
Requires consistent effort and updates
What is SEM (Search Engine Marketing)?
SEM refers to paid advertising on search engines, especially through platforms like Google Ads (previously Google AdWords).
It includes PPC (Pay-Per-Click) ads, where you pay Google to show your ad when someone searches for relevant keywords.
Example:
You create a Google Ad for “affordable French classes in Jalandhar”. Google displays it at the top of the search results. You pay each time someone clicks on your ad.
Pros of SEM:
Instant visibility
Highly targeted ads
Flexible budgeting
Great for promotions and quick results
Instant visibility
Highly targeted ads
Flexible budgeting
Great for promotions and quick results
Cons of SEM:
Can get expensive
Requires ad management expertise
Stops working when your budget ends
Can get expensive
Requires ad management expertise
Stops working when your budget ends
Where Are Seo Ranking Factors?
1. High-Quality Content
Relevance: Does your content answer the user's query?
Depth: Covers the topic in detail, not just surface-level.
Freshness: Updated regularly with new info.
Originality: No duplicate content or AI spam.
Example: A well-researched blog post titled “Best Digital Marketing Courses in Delhi [2025 Edition]”.
Relevance: Does your content answer the user's query?
Depth: Covers the topic in detail, not just surface-level.
Freshness: Updated regularly with new info.
Originality: No duplicate content or AI spam.
2. Keyword Optimization
Use primary keywords naturally in the title, meta description, URL, headings, and content.
Include related keywords (LSI – Latent Semantic Indexing).
Avoid keyword stuffing.
Use primary keywords naturally in the title, meta description, URL, headings, and content.
Include related keywords (LSI – Latent Semantic Indexing).
Avoid keyword stuffing.
3. Technical SEO
Website speed (core web vitals: LCP, FID, CLS)
Mobile-friendliness (responsive design)
Secure website (HTTPS)
Proper indexing (sitemap, robots.txt)
Clean URL structure
Website speed (core web vitals: LCP, FID, CLS)
Mobile-friendliness (responsive design)
Secure website (HTTPS)
Proper indexing (sitemap, robots.txt)
Clean URL structure
4. Backlinks (Off-Page SEO)
Get backlinks from high-authority, relevant websites.
Use a mix of do-follow and no-follow links.
Avoid spammy or paid link schemes.
Example: A backlink from Forbes or Medium can boost your site’s authority.
Get backlinks from high-authority, relevant websites.
Use a mix of do-follow and no-follow links.
Avoid spammy or paid link schemes.
5. Mobile-First Indexing
Google ranks your site based on the mobile version first.
Make sure your content and design look great on all devices.
Google ranks your site based on the mobile version first.
Make sure your content and design look great on all devices.
6. Title Tag & Meta Description
Title should be attractive, keyword-rich, and under 60 characters.
Meta Description should clearly explain the page content and be under 160 characters.
Title should be attractive, keyword-rich, and under 60 characters.
Meta Description should clearly explain the page content and be under 160 characters.
7. User Experience (UX)
Low bounce rate and longer dwell time improve ranking.
Clear navigation and easy-to-read content.
Use visuals, bullet points, and proper formatting.
Low bounce rate and longer dwell time improve ranking.
Clear navigation and easy-to-read content.
Use visuals, bullet points, and proper formatting.
8. Local SEO (for Local Businesses)
Google Business Profile optimization
NAP consistency (Name, Address, Phone)
Reviews and ratings
Local citations and directory listings
Google Business Profile optimization
NAP consistency (Name, Address, Phone)
Reviews and ratings
Local citations and directory listings
9. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Show real-world experience and expertise in your content.
Use author bios, external citations, and trust signals.
Show real-world experience and expertise in your content.
Use author bios, external citations, and trust signals.
10. Structured Data (Schema Markup)
Help Google understand your content better.
Use schema for articles, reviews, products, courses, FAQs, etc.
Help Google understand your content better.
Use schema for articles, reviews, products, courses, FAQs, etc.
11. Page Speed & Core Web Vitals
Google prefers fast-loading sites.
Use tools like PageSpeed Insights or Lighthouse to improve load time.
Google prefers fast-loading sites.
Use tools like PageSpeed Insights or Lighthouse to improve load time.
12. User Engagement Signals
CTR (Click-Through Rate) from search results
Time spent on page
Number of pages visited
CTR (Click-Through Rate) from search results
Time spent on page
Number of pages visited
Bonus SEO Factors
Internal linking
Social sharing (indirect SEO benefit)
Image optimization (alt text, size)
Video content (especially on landing pages)
Domain age & authority (minor but useful)
What is on-page seo
Now it’s time to talk about how to do SEO—how to optimize your website for these factors so you can rank higher on Google and get more traffic. This requires a combination of on-page, off-page, and technical optimizations, so we’re going to organize the steps in that manner. Here are your on-page optimization steps:
Internal linking
Social sharing (indirect SEO benefit)
Image optimization (alt text, size)
Video content (especially on landing pages)
Domain age & authority (minor but useful)
Key Components of On-Page SEO (Explained)
1. Title Tags
The title tag is one of the most important elements for SEO. It appears as the headline in search engine results and in the browser tab. A well-optimized title tag improves click-through rates and helps search engines understand what the page is about.
Tips:
Keep it under 60 characters.
Include the primary keyword.
Make it compelling.
Example:
Best Digital Marketing Services in Delhi | Code Web Creation
Keep it under 60 characters.
Include the primary keyword.
Make it compelling.
Best Digital Marketing Services in Delhi | Code Web Creation
2. Meta Descriptions
A meta description is a brief summary of your page that appears just below the title in search results. While it’s not a ranking factor directly, it can influence click-through rates by giving users a reason to visit your site.
Tips:
Keep it under 160 characters.
Include keywords naturally.
Write in an engaging tone.
Example:
Get affordable and result-driven digital marketing services in Delhi. SEO, PPC, and social media management by experts.”
Keep it under 160 characters.
Include keywords naturally.
Write in an engaging tone.
Get affordable and result-driven digital marketing services in Delhi. SEO, PPC, and social media management by experts.”
3. Headings (H1, H2, H3...)
Headings are used to structure your content and guide both users and search engines.
H1 is usually the title of the page and should be used only once.
H2-H6 are subheadings that help break content into logical sections.
Tips:
Use keywords in headings.
Keep headings clear and relevant.
Don’t skip heading levels (e.g., H2 > H4 without H3).
H1 is usually the title of the page and should be used only once.
H2-H6 are subheadings that help break content into logical sections.
Use keywords in headings.
Keep headings clear and relevant.
Don’t skip heading levels (e.g., H2 > H4 without H3).
4. URL Structure
A clean and keyword-rich URL is easier for search engines to index and users to understand. Avoid long and complex URLs with unnecessary parameters.
Tips:
Use hyphens instead of underscores _.
Include your focus keyword.
Avoid using dates or unnecessary words.
Example:
www.example.com/digital-marketing-delhi
Use hyphens instead of underscores _.
Include your focus keyword.
Avoid using dates or unnecessary words.
www.example.com/digital-marketing-delhi
5. Keyword Placement
Placing your primary and secondary keywords in the right spots helps search engines identify the topic of your page.
Where to use keywords:
Page title (title tag)
First 100 words of the content
Headings (especially H1 & H2)
Alt text of images
URL
Meta description
Naturally, throughout the content
Don’t overdo it – avoid keyword stuffing.
Page title (title tag)
First 100 words of the content
Headings (especially H1 & H2)
Alt text of images
URL
Meta description
Naturally, throughout the content
6. Image Optimization
Images make your content engaging, but they also need to be optimized for faster load time and accessibility.
Tips:
Use descriptive alt text (helps visually impaired users and SEO).
Compress images to reduce file size.
Use appropriate file types (JPEG for photos, PNG for graphics).
Example Alt Text:
“Team working on digital marketing strategy in Delhi office”
Use descriptive alt text (helps visually impaired users and SEO).
Compress images to reduce file size.
Use appropriate file types (JPEG for photos, PNG for graphics).
“Team working on digital marketing strategy in Delhi office”
7. Internal Linking
Internal links connect your pages and help both users and search engines navigate your website more effectively. It also spreads link equity across your site.
Tips:
Use relevant anchor text.
Link to deeper pages (not just the homepage).
Don't overuse links – keep them natural.
Example:
“In case you’re new to SEO, check out our guide on What is SEO.”
Use relevant anchor text.
Link to deeper pages (not just the homepage).
Don't overuse links – keep them natural.
“In case you’re new to SEO, check out our guide on What is SEO.”
8. Content Quality
Google prioritizes high-quality, relevant, and original content. Content that satisfies the user’s query and provides real value tends to perform better.
Tips:
Focus on solving the reader’s problem.
Use simple language, bullet points, and visuals.
Ensure correct spelling and grammar.
Use original research, data, or unique insights.
Don’t copy-paste from other websites.
Focus on solving the reader’s problem.
Use simple language, bullet points, and visuals.
Ensure correct spelling and grammar.
Use original research, data, or unique insights.
9. Mobile-Friendliness
More than 60% of searches now come from mobile devices. Google uses mobile-first indexing, meaning it primarily uses the mobile version of your content for ranking.
Tips:
Use responsive design.
Avoid small text and touch elements that are too close.
Test using Google’s Mobile-Friendly Test.
Use responsive design.
Avoid small text and touch elements that are too close.
Test using Google’s Mobile-Friendly Test.
10. Page Speed
A slow-loading page can hurt your rankings and increase bounce rates. Users expect a site to load in under 3 seconds.
Tips:
Compress images and files.
Use browser caching and a Content Delivery Network (CDN).
Minify CSS, JavaScript, and HTML.
Test using Google PageSpeed Insights.
How to do SEO: On-page optimization
How To Do Seo: Off-Page Optimization.
Off-Page SEO refers to all the activities you do outside your website to improve its rankings on search engines like Google. While on-page SEO focuses on optimizing your content and structure, off-page SEO focuses on building reputation, authority, and trust through external signals like backlinks, brand mentions, and social media.
Compress images and files.
Use browser caching and a Content Delivery Network (CDN).
Minify CSS, JavaScript, and HTML.
Test using Google PageSpeed Insights.
What is Off-Page SEO?
Off-page SEO involves techniques that boost your website’s credibility and popularity on the internet. The goal is to show Google that your website is valuable, trustworthy, and authoritative, which helps you rank higher.
1. Backlink Building (Most Important)
Backlinks are links from other websites pointing to your site. They’re like votes of confidence.
Tips to Build Backlinks:
Guest posting on high-authority blogs
Submitting to business directories
Creating shareable content (infographics, blogs, videos)
Reaching out to bloggers/influencers
Answering on platforms like Quora or Reddit (with links)
Example:
If a top news site or blog in your niche links to your article, search engines see your site as more credible.
Guest posting on high-authority blogs
Submitting to business directories
Creating shareable content (infographics, blogs, videos)
Reaching out to bloggers/influencers
Answering on platforms like Quora or Reddit (with links)
If a top news site or blog in your niche links to your article, search engines see your site as more credible.
2. Social Media Engagement
While social media links are not direct ranking factors, they boost your brand visibility and can help generate traffic and backlinks.
Tips:
Share your blog posts regularly
Use platforms like Facebook, Instagram, Twitter, LinkedIn
Join niche-specific groups or communities
Share your blog posts regularly
Use platforms like Facebook, Instagram, Twitter, LinkedIn
Join niche-specific groups or communities
3. Online Reviews & Reputation Management
Positive reviews on platforms like Google Business, Trustpilot, Yelp, etc., help build trust and authority.
Tips:
Encourage satisfied customers to leave reviews
Respond to reviews (positive and negative)
Add testimonials to your website
Encourage satisfied customers to leave reviews
Respond to reviews (positive and negative)
Add testimonials to your website
4. Influencer Outreach
Collaborate with influencers or niche bloggers to promote your brand or link to your content.
Tips:
Offer them something valuable (like exclusive info or product access)
Build real relationships, don’t just spam them with requests
Offer them something valuable (like exclusive info or product access)
Build real relationships, don’t just spam them with requests
5. Content Marketing & Guest Posting
Publishing high-quality content on other reputable websites gives you backlinks and more exposure.
Tips:
Choose high-authority sites
Add links back to your own relevant pages
Keep content informative and non-promotional
Choose high-authority sites
Add links back to your own relevant pages
Keep content informative and non-promotional
6. Brand Mentions (Unlinked and Linked)
Even if your brand is mentioned without a link, it contributes to brand authority.
Tools to Track:
Google Alerts
Brand24
Mention
Google Alerts
Brand24
Mention
7. Forums and Community Participation
Join relevant forums like Reddit, Quora, or niche-specific communities.
Tips:
Provide valuable answers
Don’t spam links — only share when genuinely helpful
Build a reputation over time
Provide valuable answers
Don’t spam links — only share when genuinely helpful
Build a reputation over time
8. Local SEO (Off-Page Signals)
Create and verify your Google Business Profile
Get listed in local directories (JustDial, Sulekha, etc.)
Collect local reviews
Create and verify your Google Business Profile
Get listed in local directories (JustDial, Sulekha, etc.)
Collect local reviews
9. Press Releases and Digital PR
Publishing news about your brand on reputable media outlets helps build high-quality backlinks and trust.
Examples:
New product launch
Industry awards or achievements
Strategic partnerships
New product launch
Industry awards or achievements
Strategic partnerships
10. Content Syndication
Share your content on platforms like Medium, LinkedIn Articles, or Mix to reach new audiences and attract links.
How to do SEO: Technical optimizations
Technical SEO optimizations are done on the back end of your website to make sure it meets Google’s site security and user experience requirements, as well as to make it as easy as possible for Google to do its job on your site. Here are some of the main technical optimizations to take care of:
Ensure Your Website is Crawlable
Search engines need to access your content to index it.
Use a robots.txt file to guide bots on which pages to crawl.
Submit your XML sitemap to Google Search Console.
Avoid broken internal links and make sure all key pages are linked.
Tools: Google Search Console, Screaming Frog, Ahrefs
Use a robots.txt file to guide bots on which pages to crawl.
Submit your XML sitemap to Google Search Console.
Avoid broken internal links and make sure all key pages are linked.
2. Optimize Site Speed
A fast-loading site improves user experience and boosts rankings.
Compress images using tools like TinyPNG or WebP
Minify CSS, JavaScript, and HTML
Use caching and a Content Delivery Network (CDN)
Choose a reliable, fast web host
Google recommends a load time under 3 seconds
Tools: PageSpeed Insights, GTMetrix, Lighthouse
Compress images using tools like TinyPNG or WebP
Minify CSS, JavaScript, and HTML
Use caching and a Content Delivery Network (CDN)
Choose a reliable, fast web host
3. Make Your Website Mobile-Friendly
Most traffic comes from mobile. Google uses mobile-first indexing.
Use responsive design so the site adapts to all devices.
Avoid Flash or pop-ups that are hard to use on phones.
Check usability in Google’s Mobile-Friendly Test.
Tool: Google Mobile-Friendly Test
Use responsive design so the site adapts to all devices.
Avoid Flash or pop-ups that are hard to use on phones.
Check usability in Google’s Mobile-Friendly Test.
4. Use HTTPS (Secure Your Website)
Google gives preference to secure websites with HTTPS encryption.
Get an SSL certificate from your hosting provider.
Redirect HTTP to HTTPS.
Check for mixed content issues (non-secure elements on secure pages).
Get an SSL certificate from your hosting provider.
Redirect HTTP to HTTPS.
Check for mixed content issues (non-secure elements on secure pages).
5. Fix Crawl Errors
Monitor your site for issues that prevent indexing.
Use Google Search Console to find and fix crawl errors.
Check for 404 (Not Found) and 500 (Server) errors.
Set up proper 301 redirects if pages have been moved.
Use Google Search Console to find and fix crawl errors.
Check for 404 (Not Found) and 500 (Server) errors.
Set up proper 301 redirects if pages have been moved.
6. Improve URL Structure
URLs should be short, clean, and keyword-rich.
Best practices:
Use hyphens (-) not underscores (_)
Avoid unnecessary parameters or numbers
Keep it readable
Example: www.example.com/seo-tips ✅
www.example.com/index.php?id=348&ref=abc ❌
Use hyphens (-) not underscores (_)
Avoid unnecessary parameters or numbers
Keep it readable
www.example.com/index.php?id=348&ref=abc ❌
7. Use Structured Data (Schema Markup)
Structured data helps search engines understand your content.
Implement schema.org markup for products, articles, events, FAQs, etc.
It can enhance your appearance in search with rich results (stars, reviews, prices, etc.)
Tool: Google’s Rich Results Test, Schema Markup Generator
Implement schema.org markup for products, articles, events, FAQs, etc.
It can enhance your appearance in search with rich results (stars, reviews, prices, etc.)
8. Canonical Tags
Use canonical tags to prevent duplicate content issues by telling search engines which version of a page is the original.
Example:
html
CopyEdit
<link rel="canonical" href="https://example.com/original-page" />
9. Implement a Clear Site Architecture
A good structure helps both users and bots.
Use a flat site structure (no page should be more than 3 clicks from the homepage)
Use internal linking to connect related pages
Create clear navigation menus and breadcrumb trails
Use a flat site structure (no page should be more than 3 clicks from the homepage)
Use internal linking to connect related pages
Create clear navigation menus and breadcrumb trails
10. Use Pagination and Indexing Wisely
For large sites like e-commerce stores:
Use rel="next" and rel="prev" tags for paginated content (though Google now ignores this, it's still good practice for usability)
Use "noindex" on thin or duplicate pages you don’t want to show in search
Use rel="next" and rel="prev" tags for paginated content (though Google now ignores this, it's still good practice for usability)
Use "noindex" on thin or duplicate pages you don’t want to show in search
11. Avoid Duplicate Content
Duplicate content confuses search engines and can dilute rankings.
Use canonical tags
Avoid copying content between pages or sites
Consolidate similar content where possible
Use canonical tags
Avoid copying content between pages or sites
Consolidate similar content where possible
Summary Checklist For Technical SEO
Which is the Best SEO Agency in Delhi?
Are you looking to grow your business online in Delhi? With so many businesses competing for attention, good SEO can give you the edge. It helps your website rank higher on Google, brings more visitors, and boosts sales. But not all SEO agencies deliver the same results. Choosing the right partner is key to your success.
We’ll introduce you to Code Web Creation, a leading name in the city’s digital marketing scene. If you want your business to stand out online, keep reading.
What Makes a Code Web Creation the Best in Delhi?
Factors That Define Top SEO Agencies
The best SEO agencies in Delhi aren’t just about fancy promises. We have real skills, experience, and a clear plan. Look for agencies with:
Expertise and industry experience: Check how long they’ve been doing SEO and their knowledge of different markets.
Proven track record: Strong case studies show how they’ve helped other Delhi businesses grow.
Customized strategies: No two businesses are alike. Top agencies tailor their plans to fit your needs.
Transparency: A reliable agency keeps you updated with clear reports and honest communication.
Expertise and industry experience: Check how long they’ve been doing SEO and their knowledge of different markets.
Proven track record: Strong case studies show how they’ve helped other Delhi businesses grow.
Customized strategies: No two businesses are alike. Top agencies tailor their plans to fit your needs.
Transparency: A reliable agency keeps you updated with clear reports and honest communication.
Why Local SEO Knowledge Matters
Local SEO is all about making your business more visible to your customers. For Delhi-based businesses, understanding the local market can make a huge difference. The best agencies know how to target local keywords, tap into Delhi’s demographics, and understand trending market needs.
Many agencies have run successful local campaigns, helping businesses appear at the top when nearby customers search for their services. That’s a game-changer for shops, restaurants, and services targeting Delhi residents.
How to Code Web Creation: Evaluate the Best SEO Agency in Delhi.
Range of Services Offered
Good SEO isn’t just about stuffing keywords. It involves a mix of strategies:
On-page SEO: Optimizing your website content and structure.
Off-page SEO: Building backlinks and online reputation.
Technical SEO: Fixing website issues that slow down performance or hurt rankings.
Content Marketing: Creating valuable content to attract and engage visitors.
Other digital marketing services, Social media, PPC ads, and more can complement your SEO.
On-page SEO: Optimizing your website content and structure.
Off-page SEO: Building backlinks and online reputation.
Technical SEO: Fixing website issues that slow down performance or hurt rankings.
Content Marketing: Creating valuable content to attract and engage visitors.
Other digital marketing services, Social media, PPC ads, and more can complement your SEO.